Wilfa`s high end products needed to stand out in the store with the image of being premium. I wanted to create an exclusive look inspired by dark marble, gold and environmental images of high quality products. A script font that reflected handwriting would represent the handcraft behind the development of the products. By using gold foil and emboss effect on details such as the 5 -year warranty mark and script font, the packaging got an exclusive feel. The design trend of having the background image the same color as the product made the packaging seem new and modern.

The boxes have been well liked, and have really separated from the competitors.